There are a lot of search engine optimization techniques you can utilise to ensure that your website appears high in the search engine result ranking. However, there are also some things that you need to avoid in order to ensure that your search engine ranking is not hurt. It’s necessary for all website owners to know these things to avoid being penalized by major search engines.

Here are some of the things to avoid.

1.Duplicate content – One thing that Search Engines do not like is duplicate content. It is important not to just copy and paste content from other website. This could see your ranking penalized or your website could be banned from the search engines altogether.

2. Keyword stuffing – People using search engines do not search for websites, they search for keywords. Overdoing keywords will not rank you highly in the search engines. You are likely to be penalized As a general rule of thumb, if your keywords take up more than 5% of your article, then this would likely be considered keyword stuffing.

3.Redirection – don’t think about using meta refresh tags to redirect your readers to another page after some fixed period of time because this is considered by search engines as spam. Your page can be banned from being crawled forever if matters get out of hand.

4.Doorway pages – these pages are created by website owners for the purpose of search engine ranking. They do not contain useful content. Doorway pages are a way to redirect towards other web pages and are considered a spam by search engines.

If you want people to visit your website, then search engine optimization is important. Equally as important is ensuring that you do not break the rules put in place by Search Engines. Otherwise you could see your website banned from the Search Engines and your livelihood destroyed.